| The
San Antonio Advertising Federation ADDY® Awards Competition is the
first of a three-tiered national competition conducted annually by the
American Advertising Federation (AAF). The ADDY® Awards Competition
is the industry’s largest and most representative competition
for creative excellence.
Entry into the ADDY® Awards supports our entire industry, because
AAF and its local and district membership use the proceeds to enhance
advertising through programs such as internships, advocacy groups and
advertising education.
Go
to www.addycompetition.com
and click on Enter (navigation on the left). It will
walk you through the process of registering as an entrant. **IMPORTANT**
Also at the ADDY competition site is a link to the Rules
and Guidelines. You can download them directly from the site or
from here. Included in
this document are all of the rules, requirements and categories. It
may seem tedious to read, but most, if not all, of your questions on
entering the ADDYs will be answered.
Entry
deadline is Friday, December 7th at 5:00pm
This is the deadline to have your entries entered on the competition
site. You have until Friday, December 14th to deliver your entries to
the drop-off location.
Late entry deadline is Friday, December 14th at 5:00pm
This is the final deadline to have your entries entered on the competition
site and to deliver your entries to the drop-off location.
The
drop-off location is:
Creative Civilization
106 Auditorium Circle, 2nd floor
San Antonio, TX 78205
210.227.1999
ATTN: Melissa Burnett, 2008 ADDY® Chair
**IMPORTANT** This year, we ask all entrants to please include
a CD with hi-rez jpegs or pdfs of all entries for use in the winners
book.
Entry
fees are as follows:
Single Entry – $50 (member); $75 (non-member); $20 (student)
Campaign – $75 (member); $100 (non-member); $20 (student)
Late Entry – $75 (member); $125 (non-member)
Not a member of AAF-San Antonio? WTF? All the cool
people are members. Sign-up here.
The 2008 ADDY® Awards are on Saturday, February 16, 2008. If you're
interested in reserving a table now, please contact Melissa
Burnett or Beverly Ingle.
Can
I mount my entries on to some type of board?
No. Entries must be submitted inside an appropriately sized envelope.
Transparent envelopes are preferred. For all instructions
as to preparing entries, see Page 6 of the Rules
and Guidelines booklet.
If your entry places in the Gold, Silver or Bronze category, you will
be contacted to submit another copy of your entry mounted to board for
display purposes. THIS IS NOT MANDATORY. It is only if you would like
your work displayed at the awards show.
How do I pay?
After you've completed your entries on the competition site, you will
be print and sign the manifest. On the manifest, you'll see the option
for check or credit card. You either enter your credit card info on
the sheet, or you bring a check with your entries.
Is it really that big of a deal if my
broadcast entries have production slates at the beginning?
It is if you want them to be judged. All entries are supposed to be
void of any reference to the entrant, not including the actual entry
form accompanying the piece. And, while we at the local level may show
leniency, we can't guarantee that you'll get the same at the district
level. It would be a shame to win a Gold locally, then have your entry
disqualified at the district level, wouldn't it? So do yourself a favor,
follow the guidelines, see Page 6 of the Rules
and Guidelines booklet, and we'll all be happy.
I'm entering some print and/or broadcast
in Spanish. Will our judges be fluent enough to understand?
While we try to have at least one Spanish-speaking judge, we cannot
guarantee fluency in the language. For broadcast, you do have the option
of placing subtitles in your spots, or you can include an English script
with your entry. If you include a script, please make sure it is void
of entrant info, company logo, etc.
When is the judging? When will I be
notified if I won anything?
The judging will take place on Saturday, January 5, 2008. Once the scores
have been totaled and verified, notifications will take place from January
9-11.
Can I get my entries back?
We typically do not return entries. AAF-District 10 dictates that all
Gold and Silver winners be sent to the district convention, regardless
of whether the Silvers are actually entered. As for the remaining entries,
if there is a special request for returning a specific entry, please
contact the ADDY
Chair.
If my entry won a Silver, can it still
be entered at the district level?
Absolutely. In your notification, if you have Silver winners, you will
be asked if you would like to enter them at the district level. You
will be asked to submit payment for entry fee + shipping. As mentioned
above, your entry will be automatically forwarded.
Will there be a winners book this year?
Yes! To expedite this, we ask that, when you drop-off your entries,
you include a CD with hi-rez jpegs or pdfs of your entries for use in
the book.
When and where is the District Convention?
The 2008 District 10 Convention will be held in Dallas, Texas from April
16-19, 2008.
Who can I contact if I have more questions?
If you have questions at the local level, you can contact:
Melissa Burnett
– 2008 ADDY® Chair
Louis Cardenas –
AAF-San Antonio President
Beverly Ingle – AAF-San
Antonio 1st Vice President
Tim Patrick – Resident
expert and Ghost of ADDYs Past
At the district level:
Marc Eisenberg – 2008
District ADDY® Chair
For more information on AAF-San Antonio

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